E22: Solving the Mega-Vendor Branding Crisis

Episode Description

Join Tomás O’Leary and Brendan Walsh as they discuss mega-vendor profit margins, IBM’s sale of Watson Health and the Facebook, Google and Microsoft legal battle brewing in Australia. Then, Fabian Geyrhalter of Finen joins to give a branding perspective on the consumer technology purchases of big mega-vendors, the perplexing situation NewCo finds itself in and how technology companies can take a note out of the Nike branding playbook.

Episode Guest: Fabian Geyrhalter

Fabian Geyrhalter is the Founder and Principal of Finien. Fabian’s expertise in branding has been sought out by many Fortune 500 companies, and he is the author of three best-selling books.

Fabian Geyrhalter