Careers at Origina
Origina is the world’s leading independent third-party IBM software support specialists. We’re growing fast and have branches all over the world. If you’re passionate about what you do and fit any of the profiles below, get in touch.
Why Work With Origina?
See what's in store for a career with Origina.
Performance Marketing Manager
Duties and Responsibilities
*Developing and executing Origina’s multi-channel performance marketing strategy
*Plan, define and execute demand generation funnel and ABM program for the Origina enterprise
*Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.
*Provide hands-on optimisation of ad campaigns across all marketing channels towards the company’s performance KPI, with an emphasis on LTV, retention and repeat buy metrics
*Help produce engaging and creative content
*Analyse campaign performance data and constantly optimise to generate growth and ensure client satisfaction and renewal
*Manage the company’s paid social media presence and increase engagement across all platforms, including Facebook, Twitter and LinkedIn
*Consolidate and build reports for various in-house clients analysing KPI achievements and assess the success of campaigns
Skills, Experience and Qualifications
*5 years’ experience in campaign management / ad ops role utilizing ad tech platforms and web analytics tools, including Google AdWords, Facebook advertising, Power Editor, LinkedIn, Twitter and Google Analytics
*An analytical mindset and methodical approach – extensive Excel skills and an ability make recommendations based on statistics
*Strong strategic thinking to help guide the direction of various marketing channels
*Acute attention to accuracy and detail
*Excellent collaboration skills and a strong relationship builder essential
*Excellent organisational skills, often working to tight deadlines
*Strong tech and computer skills including advanced knowledge of MS Excel, MS PowerPoint and CRM systems
*Creativity and an eye for design
*Resilience and confidence to work in a fast-pace environment, and make decisions when faced with ambiguity
*Knowledge of marketing tools such as Zoho, Marketo or similar – a plus.
*Native-level English, with strong spoken and written communication is essential. Additional languages – a plus!
*Willing to wear multiple hats and roll up your sleeves to get the job done
Compensation & Perks
*Competitive Salary & Bonus package
*Health, Dental, and Vision Cover
Origina – The story so far!
As SaaS and Cloud based software solutions become the only show in town, the original software market, perpetually licensed on-premise software, is undergoing a radical transformational change. This change has opened a whole new sub industry targeting the support and maintenance fees mega-vendor publishers charge for the on-premise software – Third Party Software Maintenance (TPSM).
According to Gartner research the TPSM market, driven by a maturing of the on-premise product stack, has been growing steadily over the past five years with an average net new sales growth of 33% and is anticipated to grow from $351 million in 2019 to $1.05 billion by 2023 — a 200% increase.
Origina was founded with a vision to disrupt and open up a market that plays on confusion, contractual/licensing complexity and crude attempts at customer lock-in. Using a simple but unique software tool containing a comprehensive library of IBM product and licensing data Origina helps IBM software customers know what contracts they can cancel and what they need to keep. Those eligible to be cancelled can easily move to Origina for a superior, more flexible service at a fraction of the cost.
Privately held Origina won its first customer in 2015 and today has over 80 active customers. With an estimated 20,000 global organisations whose IBM software spend would warrant a conversation with Origina, the company wants to get 1,000 of them to join the Origina family as soon as possible. At current growth rates this will take 7-8 years. Our mission is to accelerate this growth and have 250 customers by the end of 2022 growing to 1,000 during 2025, 5 years from now!
- Origina has been recognized as the leading Third Party Software Maintenance provider for IBM software by both Gartner and Forrester Research
- Total revenue in 2019 was $11.4 million, up 76% yoy, and are expected to be $25m in 2020
- Global headquarters – Dublin, Ireland. US office – Dallas, Texas
We are looking for an experienced Performance Marketing Manager to join our high-performing Marketing team.
The successful candidate will join an established firm with start-up culture and will have end-to-end responsibility of the company’s demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics and reporting, as well as paid social media channel management.
The ideal candidate will be a self-starter, combining analytical mind and creative capabilities, with a “gets-things-done” attitude, who would thrive in a dynamic and entrepreneurial environment.