Taming Inflation
While Driving the Innovation Agenda

CIOs and business executives are being squeezed by rising inflation and shifting supply chains, while at the same time having to invest in smart products, improve customer experience, and streamline business processes. Managing these dueling priorities of lowering technology costs while innovating in a software-is-the-brand world will dominate firms’ technology and business planning throughout 2023 and beyond.  



In the new world of digital products and Internet of Things (IoT), software plays an increasing role in delivering compelling customer experiences and the brand promise in both the B2C and B2B sectors of the economy. This software-is-the-brand world requires firms to fundamentally rethink how they develop and manage their digital assets. In parallel, firms require practical strategies for reducing IT OPEX spending as inflations drives up costs and geopolitical tensions force a re-engineering of global supply chains.  

This 35-minute webinar defines strategies and real-world experiences for thriving in a software-is-the-brand world, while reducing IT costs. Premier guest speaker John C. McCarthy, who spent over 32 years at Forrester as an industry analyst and thought leader, addresses the changing role of software in defining the brand experience and how firms will develop products and services differently in a digital first world. McCarthy joins Hari Candadai, SVP Global Marketing and Thought Leadership with Origina, the only provider of third-party IBM software maintenance services. 


John C. McCarthy

Former Industry Analyst, Forrester

For over 32 years, John was a key contributor to Forrester Research’s work on predicting the business impact of technology. As former vice president and principal analyst, he covered crucial strategic topics such as the future of the technology services industry, digital transformation, the development of Internet of Things software platforms, and the implications for CIOs and CTOs of a world where software-is-the-brand.

John has consulted with companies and governments around the world to define their innovation agendas since his pioneering research into client-server computing in the mid-1980s, as well as their systems of engagement, vendor management, and IT strategies.

He also has more than 15 years of insight into the development of a global delivery model for technology services and product development.

In addition to his research position, John played a key role in growing Forrester from a three-person organization to a 1,300-employee firm with offices in over 10 countries.


Hari Candadai

SVP, Global Marketing and Thought Leadership, Origina

Hari leads Origina’s Global Marketing and Thought Leadership practice. A seasoned marketing leader and accomplished speaker, Hari has over 20 years of experience in global solutions marketing, thought leadership and market research.

Prior to Origina, Hari held strategy and research roles at Siemens, Remedy, BMC Software, Ariba and Rimini Street. He has authored several thought-leading white papers on disruptive software and services models and frequently contributes compelling views on cost optimization and digital transformation strategies to media and publications. One of the chief evangelists for independent software support and maintenance, Hari often speaks at industry conferences across the globe.

Access this impactful on demand webinar now!