E9: How the Large Software Mega Vendors Market Themselves vs the Newer Tech Firms

Two Irish Guys Discussing Software

30 mins

Episode Description

‘How the large software mega vendors market themselves vs the newer tech firms’ featuring Dan Ilett, award-winning writer for the Financial Times, the Economist Group, and several global publications. Dan specializes in marketing strategies and brand positioning.

This episode focuses on big tech vendors around the world and what they are doing with their marketing strategies that can potentially damage their brands.

Episode Guest: Dan Ilett

Dan Ilett, an award-winning writer for a variety of publications, join Tomás and Brendan to discuss mega-vendors’ marketing strategies and what they might be doing wrong.

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E39: Keep Your IT Roadmap Free Of Vendor And Budget Roadblocks

E38: The Power Of A Healthy Skeptic Mindset While Driving The Innovation Agenda

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