Episode Description

‘How the large software mega vendors market themselves vs the newer tech firms’ featuring Dan Ilett, award-winning writer for the Financial Times, the Economist Group, and several global publications. Dan specializes in marketing strategies and brand positioning.

This episode focuses on big tech vendors around the world and what they are doing with their marketing strategies that can potentially damage their brands.

Episode Guest: Dan Ilett

Dan Ilett, an award-winning writer for a variety of publications, join Tomás and Brendan to discuss mega-vendors’ marketing strategies and what they might be doing wrong.

Dan Ilett joins the Two Irish Guys Discussing Software podcast to chat about mega-vendor marketing strategies and what may be going wrong for them.