Leadership with a different perspective.

Tomás O’Leary is the Founder and CEO of Origina, a global leader in independent software maintenance. Since establishing Origina in 2012, he has transformed the industry by giving enterprises a reliable alternative to vendor support—helping them break free from vendor lock-in and realize greater value from their software investments.

A recognized thought leader in the secondary ICT market, Tomás co-founded Free ICT Europe and Free ICT USA to champion fair competition, transparency, and IT user rights. He has played a leading role in advancing a more open, sustainable, and customer-focused service ecosystem.

Committed to sustainability, Tomás advances Origina’s mission by promoting resource efficiency and longer technology lifecycles across the tech industry. His work reinforces the connection between customer choice, reduced waste, and more responsible digital infrastructure.

Tomás continues to lead with bold vision, driving meaningful change in enterprise software through innovation, advocacy, and sustainability. 

Rowan O’Donoghue is Chief Innovation Officer and Co-Founder of Origina, a global provider of independent software maintenance for complex software environments. A technology innovator with more than 30 years of experience in large-scale software systems, he designed the service architecture and global operations model that underpin Origina’s ability to maintain and secure essential software systems beyond traditional vendor support.

Rowan has played a central role in advancing new approaches to software lifecycle management, enabling organizations to extend the life of core systems while maintaining security, stability, and operational continuity. His work has helped redefine how organizations think about software maintenance, support, and long-term technology resilience.

Focused on engineering innovation and practical problem-solving, Rowan develops service capabilities that give organizations greater control, flexibility, and independence in managing complex software environments.

Rowan continues to drive innovation at Origina, advancing technical solutions that empower organizations to operate critical software on their own terms. 

Antonia Ellis is a global business leader with over 25 years of experience driving growth for some of the world’s most recognized B2C and B2B brands. Her career spans senior roles at Virgin Group — where she oversaw 55 Virgin companies worldwide, including Virgin Atlantic, Virgin Money, Virgin Hotels, Virgin Galactic, and Virgin Media O2 — as well as Diageo, home to Guinness, Johnnie Walker, and Smirnoff; Christian Dior in Paris; and Sainsbury’s in the UK.

Working across the US, Europe, and the Middle East, Antonia has led revenue growth and market expansion across consumer, retail, telecommunications, and technology sectors. At Virgin Mobile UAE, she spearheaded market expansion and introduced disruptive, digital-first commercial models that redefined mobile services across the region.

As Chief Revenue Officer at Origina, Antonia is responsible for Origina’s global revenue strategy, spanning sales, marketing, partnerships, and commercial execution. She focuses on sustainable growth built on customer choice, long-term value, and trust, positioning Origina as a global challenger redefining how enterprises take control of their software environments.

Matt Ryan is a senior commercial and operational leader with decades of experience building high-value customer relationships and driving performance across complex, fast-moving organizations. Known for his ability to combine commercial rigor with strong emotional intelligence, Matt specializes in helping teams and customers unlock value through clear, human-centered engagement.

Throughout his career, Matt has led growth, operational excellence, and customer experience initiatives in senior leadership roles, including Chief Operating Officer positions where he was responsible for strategy execution, large-scale operations, and full P&L ownership. His work consistently focuses on aligning customer needs, organizational capabilities, and long-term commercial outcomes.

As Chief Customer Officer at Origina, Matt is responsible for strengthening customer partnerships, embedding customer-centric thinking across the business, and ensuring Origina consistently delivers measurable value. He is trusted for his ability to architect strategic conversations, navigate complex negotiations, and build durable relationships that support both customer success and sustainable growth.

Edel McBarron is a commercial and operational leader with extensive experience driving business performance, strategic execution, and operational excellence across high-growth businesses. She is known for aligning people, processes, and priorities to enable sustainable growth and effective decision-making.

Since joining Origina in 2018, Edel has held a series of increasingly senior leadership roles across contracts, commercial management, sales enablement, and business operations. This breadth of experience has given her deep understanding of Origina's commercial strategy, operational model, and the cross-functional collaboration required to support sustainable global growth.

As Chief of Staff at Origina, Edel works closely with the executive leadership team to drive strategic execution, strengthen organizational effectiveness, and lead the company's People & Culture function. She focuses on translating strategy into action, enabling effective decision-making, and building the structures, processes, and culture that support long-term success. 

Stafford Bagot is a global connector and leadership advisor with decades of experience building relationships across business, government, and international networks. His career has focused on executive search, strategic advisory, and cultivating high-value connections that enable organisations and leaders to grow, collaborate, and operate effectively across borders.

Having worked across Europe, Asia-Pacific, and Australia, Stafford brings a truly international perspective to leadership and relationship-building. He has advised senior executives, boards, and institutions on talent, succession, and market positioning, with a reputation for bridging sectors and geographies through trusted, long-term relationships.

As Ambassador for Networking & Connections at Origina, Stafford supports the company’s global leadership team by strengthening strategic relationships and expanding Origina’s executive and partner network. He plays a key role in connecting people, ideas, and opportunities that reinforce Origina’s position as a principled, independent challenger in the enterprise software ecosystem.