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Episode #9: How the large software mega vendors market themselves vs the newer tech firms

May 5, 2020
May 5, 2020
29 mins
Two Irish Guys Discussing Software
Listen Now

'How the large software mega vendors market themselves vs the newer tech firms' ft Dan Ilett, award-winning writer for the Financial Times, the Economist Group, and several global publications. Dan specializes in marketing strategies and brand positioning.

This episode focuses on big tech vendors around the world and what they are doing with their marketing strategies that can potentially damage their brands.

Hosts

Brendan Walsh
Director of Business Development
Origina
Tomás O'Leary
CEO & Founder
Origina

Guests

Dan Ilett
Dan Ilett
CEO
Proposo

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