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Hosted By
Brendan Walsh
Brendan Walsh
Director of Business Development
Tomás O'Leary
Tomás O'Leary
CEO & Founder
Guest
Dan Ilett
Dan Ilett
CEO
Proposo
About this Podcast Series

Check out Origina's podcast series where Tomás O'Leary & Brendan Walsh discuss everything in the software world, the best methods to avoid being ripped off, alternative options and how best to save money.

Hosted By
Brendan Walsh
Brendan Walsh
Director of Business Development
Tomás O'Leary
Tomás O'Leary
CEO & Founder
Guest
Dan Ilett
Dan Ilett
CEO
Proposo
About Our Guest
Episode Details

'How the large software mega vendors market themselves vs the newer tech firms' ft Dan Ilett, award-winning writer for the Financial Times, the Economist Group, and several global publications. Dan specializes in marketing strategies and brand positioning.

This episode focuses on big tech vendors around the world and what they are doing with their marketing strategies that can potentially damage their brands.

Episode Timeline
Episode Key Quotes
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