What we are looking for:

Origina is looking to appoint a digital marketing executive to join their team. The successful candidate will take sole ownership of the company’s online marketing & ongoing PR strategy.

Our Ideal Candidate:

The ideal candidate will be a multi-skilled, creative and confident individual with vast knowledge and 2 + years experience in implementing B2B (preferably) marketing campaigns online & offline. The chosen candidate’s main focus of the role is to drive traffic to our website via various online marketing methods.​ To be considered for the role you must have a good understanding of all aspect of online marketing with particular expertise in search optimisation, website optimisation, tracking & reporting, CMS updating, email marketing, & leveraging social media. Drawing from your previous online marketing you will be able to identify, evaluate and suggest new opportunities, tactics and channels to reach and acquire new customers.​

Key Responsibilities:

• Able to identify and plan activities to achieve maximum penetration and opportunities to grow sales through online / offline marketing initiatives.
• Identify and plan activities to maintain effective optimisation for external search engines (e.​g.​ Google, Yahoo etc).​
• To manage the specification, analysis and dissemination of web analytics, relating to online marketing activity & visitor behavior, proposing remedial action where needed.​
• To manage the planning and implementation of PPC advertising campaigns ensure optimum effectiveness, appropriate messaging and value for money.​
• Lead on the management of all other online advertising and paid for listings to ensure optimum placement, value for money and appropriate messaging.​
• To manage and continually optimise the creation and execution of all strategic and tactical elements of email and database marketing campaigns.​
• To develop and implement a social media strategy with the aim of creating meaningful dialogue with key influencers who can foster positive word-of-mouth recommendation.​
• To develop content for, and to update website pages with the aim of increasing visitor engagement and minimising bounce rates.​
• Coordinate and manage all events including seminars & webinars that generate and assist with lead generation.
• Creating and managing the production of all printed and web based collateral, responsible for the Layout, production & printing of all marketing collateral i.e. brochures.
• Working closely with the sales and technical teams to identify and develop new services and solutions to promote.
• Prepare email newsletters & customer case studies.
• Work closely with our partners and utiltise campaigns on their behalf.
• Act as the front of line face for the company & the ability to offer administrative support.
• Maintain and update our CRM system.  

Essential Skills

• In-depth knowledge of planning, implementation and evaluation of online marketing, social network marketing, search engine marketing, RSS and PPC advertising.​
• Good understanding of wordpress and features & benefits of alternative content management systems.​
• Significant experience of managing digital marketing campaigns.​
• Strong project management skills and an ability to co-ordinate inputs and plan response handling.​
• In-depth knowledge and understanding of web analytics.​
• Strong experience in direct/​database marketing or customer relationship marketing programme development and implementation.​
• Experience of utilising outbound email marketing.​
• Commercially aware.​
• Must provide strong administration skills and experience in office management is essential.
• Must be proficient in Microsoft office & Adobe suite including; illustrator, photoshop & Indesign.

Personal Characteristics:

• Creative and innovative.​
• Ability to multi task - as this is a pre requisite.
• A can do attitude.
• Keen attention to detail.​
• Excellent verbal and written skills.
• Able to work on own initiative and manage own workload.​
• Strong team player who is able to work effectively across a matrix organisation.
• Excellent organisational and project-management skills, including the ability to prioritise workload to meet deadlines.​  

Qualifications:

• Marketing Degree level or equivalent.​
• Minimum of 2 years experience in a similar role.

Benefits:

• Paid Holidays
• Health Cover
• Permanent Health insurance
• Bonus

About Origina: Origina is an award winning IT Managed Services Company based in Sandyford, Dublin.

Our mission is to make IT the hero for our clients through Innovation, Dedication and Teaming with them to deliver: World class independent advice Tailored solutions, and Cost-effective managed services. More info please visit: www.origina.com


To apply for this position in the strictest confidence please email your CV and cover letter to: t.oleary@origina.ie